Arava
An Israeli company that develops and markets premium grooming and wellness products for dogs and cats. With a unique blend of Dead Sea minerals, botanical extracts, and high-quality natural ingredients, it offers gentle, effective solutions for healthier skin and a stronger coat with the care and precision you’d expect from a professional clinic.
The goal was to take the brand one step forward and turn it into a modern, premium design language that feels polished and clean, while keeping its DNA and staying true to the original concept. I built a unified color system and a visual framework that can support the brand long term, highlighting its unique strengths with a refined, confident look. The refreshed identity is now implemented across every touchpoint from products and packaging to digital assets and marketing materials.
